The “Going To The Max” initiative to support Maxwell Graf through the ordeal he and his wife (Lyyric Fei) are going through (which he detailed here) is gaining momentum by the hour. The organising team consists of three people now: Charlotte Bartlett, Sophia Harlow, and Blazin Aubret. More and more talented content creators are joining the cause every hour. As has already been mentioned in my previous posts on the matter, the event will take place between 3 October 2017 and 10 October 2017 on a region sponsored by Callie Cline, and the location will be determined soon. The organisers of Shiny Shabby have graciously donated the booth that will be used by merchants on the event. The event will not be only about shopping; there will also be raffles, live music and other happenings, and there is also a Facebook page for it. You can also follow the hashtag #ForMax on social media favoured by SL users. In the meantime, you can help out by shopping at Max’s stores, both in-world at his Rustica sim, and on the SL marketplace. I can personally vouch for the quality and style of his wares.