NOTE: Post co-written with Odysseus Giacosa.
One of the most popular demands among Second Life’s community, and especially the content creators, has been the development, installation, and deployment, of technologies and technical means that would prevent the upload of content that infringes on their own intellectual property. Such a technology, which computer developers and internet experts call an “upload filter”, is supposed to work as follows:
When you attempt to upload something to an internet platform, the upload system analyses it and compares it to a database of copyrighted material. If it is found to bear any similarity with a copyrighted work, then it is rejected and you are told what a naughty something you are for attempting to rip off a poor creator. This is pretty much what YouTube’s Content ID system does: you upload some music, it checks it against its database and, if you can’t get an ad-powered licence for it to be uploaded, it’s rejected. You may appeal the automated system’s decision if you think your upload was rejected in error, but don’t hold your breath.