Max Graf

Maxwell Graf's shop on the Rustica sim.

Maxwell Graf’s shop on the Rustica sim. Click on the image for its full-size version.

Way back in late September, I blogged about the #ForMax initiative instigated by Charlotte Bartlett (of Scarlet Creative fame), Sophia Harlow, and Blazin Aubret to help out esteemed SL content creator, tinkerer, and all-around great guy Maxwell Graf (proprietor of Rustica – marketplace storein-world landmarkblog), who, along with his wife (her SL name is Lyyric Fei), found himself looking for a place to stay. The initiative took the form of a week-long shopping event on a sim graciously provided by award-winning SL architect Apple Fall, and raised more than L$1,000,000. Max and Lyyric have since found a new place to call home, an old building that used to be a cafeteria of sorts. It still needs a lot of work, as it had remained unused for quite some time. Winter is coming, and the snow is piling up. Max and Lyyric’s new residence still lacks central heating, as they haven’t been able to afford to have it checked, serviced and connected. As he mentioned in the comments of this plurk, they do have a couple of space heaters, but honestly, I don’t consider them to be a match for the sub-zero temperatures expected.

ForMax - 3 October through 10 October

ForMax – 3 October through 10 October

I know from personal experience very well what it’s like to try to put up with harsh winters and a shortage of funds caused by external factors over which you had absolutely no control. Being Greek and living through the recession and the sadistic EU-imposed austerity, I’ve gotten sadly accustomed to seeing main streets littered with homeless, impoverished people who once belonged to the middle class and have now been utterly destroyed; what’s happened here makes me angry at our “civilised” world which demonises the less fortunate with disgusting, misanthropic notions like “moral hazard”. The suffering so gleefully dished out at innocent people who were scapegoated for the white-collar crime that’s so lucrative for certain fiscal disciplinarians makes me ashamed of our species. I wouldn’t want anyone to be put through such an ordeal, and I try to help those in need as best I can in RL, with my limited resources and means.

I know we’ve already done something rather big, by SL standards, for Max. But, as I said, he’s got a winter ahead, and there’s no central heating in his residence at the moment. I would like to call upon all of my readers and fellow SLers to continue shopping at his store. He’s got some seriously good stuff in there that’ll grace any medieval-, rustic-, retro-, or steampunk-themed build – in fact, I’m sure many other build styles can be served very well by his products. Please note that Max himself hasn’t requested anything. I’m doing this simply because I want to help him out and because I’ve faced similarly hard circumstances in RL. So, please continue supporting him with your patronage. It’s going to be money well-spent: You’ll be getting some excellent products for your SL homes, and you’ll be helping a great person.

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Shortlink: https://wp.me/p2pUmX-T3

ForMax - 3 October through 10 October

ForMax – 3 October through 10 October; over L$1,000,000 raised to assist Max and Lyyric

Tuesday was the final day of the #ForMax event, which was organised in an amazingly short time by Charlotte Bartlett, Sophia Harlow, and Blazin Aubret to raise as much money as possible to help Maxwell Graf, one of the most highly-respected SL content creator, and his RL wife, Lyyric Fei. Max and Lyyric found themselves suddenly in an appalling, heart-breaking situation that rendered them homeless through the callous and selfish behaviour of other parties. Award-winning SL architect Apple Fall and the organisers of the Shiny Shabby event also offered generous assistance; Apple Fall donated his sim, and Shiny Shabby offered the booths for the event.

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The current flyer for the "Going To The Max" event.

The current flyer for the “Going To The Max” event in support for Maxwell Graf and Lyyric Fei. As always, click on the image for the full-size version (opens in a new window).

The “Going To The Max” initiative to support Maxwell Graf through the ordeal he and his wife (Lyyric Fei) are going through (which he detailed here) is gaining momentum by the hour. The organising team consists of three people now: Charlotte Bartlett, Sophia Harlow, and Blazin Aubret. More and more talented content creators are joining the cause every hour. As has already been mentioned in my previous posts on the matter, the event will take place between 3 October 2017 and 10 October 2017 on a region sponsored by Callie Cline, and the location will be determined soon. The organisers of Shiny Shabby have graciously donated the booth that will be used by merchants on the event. The event will not be only about shopping; there will also be raffles, live music and other happenings, and there is also a Facebook page for it. You can also follow the hashtag #ForMax on social media favoured by SL users. In the meantime, you can help out by shopping at Max’s stores, both in-world at his Rustica sim, and on the SL marketplace. I can personally vouch for the quality and style of his wares.

Maxwell Graf's shop on the Rustica sim.

Maxwell Graf’s shop on the Rustica sim. Click on the image for its full-size version.

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Shortlink: http://wp.me/p2pUmX-S5

Maxwell Graf's shop on the Rustica sim.

Maxwell Graf’s shop on the Rustica sim. Click on the images for their full-size version.

Maxwell Graf is one of the most talented and respected content creators in Second Life, and, from what I’ve seen in his Plurk timeline, he’s also been an early adopter of the new virtual worlds that will duke it out for a piece of the market in the coming years. He has become known for his brand Rustica (marketplace store, in-world landmark, blog) through which he sells very well-made houses and furniture, with many of them being of a medieval theme.

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